Posted by Trevor Smith on December 14th, 2008
Quality plays a major role in any consumer goods organization. The traditional definition of quality as “fitness for use” takes on a new dimension in a company claiming to be “green”. Not only should the product ‘work’ but it should also meet other criteria important to our community and to the planet for sustainability. Consumers today are being bombarded by organizations claiming to be green, but we have all heard that sometimes these claims are, at best, not substantiated or, at worst, fraudulent.
Our aim at Green Cricket is to help consumers be confident about what they are purchasing and also provide information to help people make more informed buying decisions. When you purchase an item, it is at the end of its “supply chain” to you, the customer. Many things can impact the final product along the supply chain in its quality and integrity - raw materials, method of manufacture, packaging and transportation. Our aim is to be transparent and sell products that we have confidence in. We do this by scrutinizing the products and our suppliers against our Green Criteria and by keeping aware of increased understanding of environmental and health issues.
This blog is your opportunity to express your opinions and to ask questions to our ‘expert panel’ and to contribute to thoughts from other consumers.
We want to hear from you!