Comments on: Organic Cotton - The Ethical Choice http://blog.greencricket.ca/index.php/2009/04/organic-cotton-the-ethical-choice/ Information on living green. Thu, 17 May 2012 23:52:24 +0000 http://wordpress.org/?v=2.6.3 By: Trevor Smith http://blog.greencricket.ca/index.php/2009/04/organic-cotton-the-ethical-choice/#comment-2 Trevor Smith Tue, 26 May 2009 20:05:57 +0000 http://blog.greencricket.ca/?p=261#comment-2 Thanks for your comment! Through our website, articles, blogs and quality criteria for individual products, we are trying to make more people aware of the issues.... One step at a time! Trevor Smith (Green Cricket Inc.) Thanks for your comment! Through our website, articles, blogs and quality criteria for individual products, we are trying to make more people aware of the issues…. One step at a time!

Trevor Smith (Green Cricket Inc.)

]]> By: matthew.macgillivray http://blog.greencricket.ca/index.php/2009/04/organic-cotton-the-ethical-choice/#comment-1 matthew.macgillivray Thu, 14 May 2009 15:54:45 +0000 http://blog.greencricket.ca/?p=261#comment-1 It totally makes sense to use organic cotton. But how do you teach the masses to make an informed choice? Most people purchasing cotton products are far removed from the cotton crops - so it's not on their mind, possibly not even comprehensible. Out of sight, out of mind. If the clothing giants start using organic, people will buy it without thinking. But this is another chicken/egg problem - without market demand, they won't source organic materials. Which turns this into a marketing problem. Sell the message well, and the rest will follow. It totally makes sense to use organic cotton. But how do you teach the masses to make an informed choice?

Most people purchasing cotton products are far removed from the cotton crops - so it’s not on their mind, possibly not even comprehensible. Out of sight, out of mind.

If the clothing giants start using organic, people will buy it without thinking. But this is another chicken/egg problem - without market demand, they won’t source organic materials.

Which turns this into a marketing problem. Sell the message well, and the rest will follow.

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