I find it frustrating to listen to the constant debate about global warming and climate change. it reminds me of the endless non-sense that happened around whether smoking could be PROVEN to cause cancer. By the time we had the scientific proof…how many people had died? I feel the same way about the environment. Is it not plainly obvious that we are polluting our planet, and depleting our precious resources? Why do we need to spend endless hours and research dollars to justify changing our behaviour.

If every person in North America spent $1,000 per year on environmentally friendly products,….it would create over a BILLION dollars of good quality environmental products entering our economy. Think of the huge impact that this would have on the way that manufacturer’s allocate their human resources and other capital. Towards the RIGHT types of products, and recycling efforts.

Let’s get going and each start to PULL the right economic behaviour. That’s what I want for the decade. it can happen, one step at a time.

Susan