We always associate fall with back to school.

For some of us, our child is beginning school, for others a student has left to begin college or university, some are experiencing an empty nest for the first time, others are returning to take courses as mature students.

But it’s back to school for all of us as we learn more about the impact our choices are having on the environment and in turn, the effects the environment has on us.

THIS YEAR why not take another step or two more in a green direction!

For school and office there are increasingly green options: paper, pens, pencils, markers, backpacks, drinking bottles, lunch boxes.

And, if a student you know has gone off to college or university, consider sending them a care package! Fairtrade organic coffee and chocolate are good companions on those essay-writing “all nighters”!

But watch out! Greenwashing* is all around us….  Greenwash (verb): the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service

Have you seen examples of Greenwashing? Tell us about them. What specific topics are on your mind? How can companies like Green Cricket help consumers make better choices? We try to help with our Green Cricket Rating System for each product we sell.

Don’t be shy - reply to this blog - we appreciate your feedback.

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*TerraChoice Environmental Marketing, a leading environmental consulting group and developer of the EcoLogo third-party certification program has developed The Six (now seven) Sins of Greenwashing.